Green businesses in Hadley, Northampton, and Amherst

Green And Profitable: GO Green and MARKET Green

Listed under Services Tagged with book publishing, copywriting, energy efficient, fair trade, green marketing, locavore, marketing, organic, resume writing, sustainable, vegetarian

Green And Profitable: GO Green and MARKET Green

About Us

Want to lower costs, boost profits, and have potential customers calling YOU? International speaker, multiple-award-winning author, marketing consultant and copywriter Shel Horowitz of Green And Profitable specializes in those types of win-win green and ethical strategies. Five of his eight books have won awards, sold rights to foreign publishers, and/or made at least one Amazon category bestseller list--most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010). Shel also writes the internationally syndicated Green And Profitable column, for business, and its sister column, Green And Practical, for consumers.

Shel will help you with both big-picture strategic marketing, especially reaching green, socially conscious Cultural Creatives--and also with specific tactics such as attention-getting, benefit-focused copy...joint ventures and strategic alliances...social media and traditional media publicity. Specialties: green/environmental/eco, authors, publishers, books. Since 1981. As a marketer he has gotten his clients into major publications and broadcast media (including the New York Times and Publishers Weekly)...opened partnerships and endorsements for clients with numerous businesses, organizations, and celebrities--including a major Hollywood director and a Hall of Fame athlete...and helped authors, publishers, small businesses, and nonprofits differentiate themselves in a crowded market.

Environment

  • Started and publicized Save the Mountain, which stopped an "unstoppable" 40-unit housing development on the slopes of the Mount Holyoke Range.
  • Initiated the first nonsmokers' rights regulations in Northampton (in 1984).
  • As a member of Hadley's Long Range Plan Implementation Committee, helped to create several smart-growth and environmental protection bylaws.
  • Wrote two award-winning books that make the business case for going green (most recently, Guerrilla Marketing Goes Green)--and speak frequently on this topic.
  • Have been writing about safe energy and the environment since 1974, and have been organizing on those issues since 1972.
  • Solarized our 1743 farmhouse with both hot water and PV systems.
  • Participated in the 1977 Seabrook nuclear power plant site occupation.

People

  • Vista Volunteer for elders' rights organization for a year and a half--working on housing, energy, and other issues.
  • Served on Northampton Disability Committee, six years.
  • Served on District Attorney's Civil Rights Advisory Board.
  • Served on Homesharing in Hampshire County Board.
  • Two years on Pride March organizing committee.
  • Long history of involvement with many peace, human rights, arts, environmental, and culture groups.

Community

  • Hadley Long Range Plan Implementation Committee
  • Pioneer Valley Local First
  • Pioneer Valley Pro-Democracy Campaign
  • Hadley Neighbors for Sensible Development (helped negotiate Lowes compromise that protected significant open space)
  • National Writers Union
  • Was on the Dance Spree collective for eight years
  • Organized a year-long poetry series in Greenfield (1982)

Animals & Wildlife

  • Vegetarian since 1973
  • Through Save the Mountain, protected 85 acres of habitat

Email

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Phone

413-586-2388

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Latest Comments

  • InNoho
    Fruit/vegetable basket is inexpensive and usually mostly organic.

    InNoho, 02. June, 2011 |

  • gna01
    Very nice locally made castile soap. A bit like Dr. Bronner's but not quite as thick.

    gna01, 02. June, 2011 |

  • InNoho
    They have a small but excellent prepared foods section with many macrobiotic and vegan options. The buffalo tofu is the best!

    InNoho, 02. June, 2011 |

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